Overview

The Bachelor of Business Administration or BBA is a popular bachelor degree programme after the completion of high school. The programme offers job opportunities to its students in different sectors across Marketing, Finance, HR and other verticals.

BBA is a specialized programme designed for students having both an analytical and computative bent of mind. The programme expects the students to grasp concepts related to finance, economics, HR, marketing etc.

The BBA programme offers opportunity to students from different streams like Arts, Science, and Commerce.

The BBA Program offers to its students practical knowledge and training in the field of management and leadership skills. This is done through case-studies and discussions. This approach prepares the students for managerial roles and entrepreneurship.

In addition to the above, the programme focuses on providing an Islamic perspective and an ethical approach to BBA Study. Right from management to marketing to advertising to ethics, we not only focus on the core concepts related to the subject but we also study these from the Islamic perspective.

Upon completion of the programme, the student will be awarded the Bachelor of Business Administration

Career paths for graduates of this programme include: Marketing Executive, Human Resource Executive, Marketing Manager, Sales Executive, Research and Development Executive

PROGRAMME LEARNING OUTCOMES

Upon completion of the programme, students would be able to

PLO1     develop decision making ability in real time business situations

PLO2     comprehend and use operational and analytical skills to tackle unstructured business problems

PLO3     conceptualize a complex issue into a coherent written statement and presentation

PLO4     demonstrate business innovation, new business development and high-growth entities

PLO5     demonstrate competency in using technology in organizational operations

PLO6     demonstrate social and Islamic responsibility as entrepreneurs and managers towards the internal and external stakeholders in the society

PROGRAMME ALIGNMENT WITH IOU’s VISION & MISSION

The Bachelor of Business Administration programme aligns with the vision and mission of IOU by:

• providing facilitated access to quality higher education to all students around the world, particularly in the field of Management and Entrepreneurship,
• promoting the Islamic values of peace, harmony and tolerance, embedded in the curriculum, pedagogical practices and teaching approaches of this programme,
• contributing to the establishment and strengthening of knowledge-based communities globally through the teaching and learning activities of the programme, and
• committing to creating diverse, scholarly communities, where students are encouraged to engage in intellectual rigor, high ethical standards and critical evaluation.