Marketing is much more than just an isolated business function – it is a philosophy that guides the entire organization. This course is a broad based approach to the study of core marketing concepts and applications. In addition to lectures, and class discussions, case studies will be used to apply the marketing concepts studied to real world situations.
The course aims to equip students with the knowledge necessary to make good Marketing decisions and Brand awareness.
This course covers ‘The Principles of Economics’ which includes both the Principles of Microeconomics and Macroeconomics. Clearly, those who understand economic principles (together with the principles of Islamic Economics) will have a distinct advantage in making sense of the economy and successfully participating in it.
This is an introductory course designed to familiarize students with the basic topics in management. The subject areas that will be covered include: organisational culture, defining external environment, managing global environment, social responsibility and managerial ethics, decision-making, foundations of planning, strategic management, planning tools and techniques, organisational structure and design, communication and IT, human resource management, managing change and innovation, foundations of behaviour, groups & teams, motivating employees, leadership, foundations of control, operations and value chain management, small business, new venture creation and entrepreneurship, communication issues in today’s organisations and managing for quality.
Accounting is often referred to as the language of business. The purpose of accounting is to provide meaningful financial information to individuals and institutions that have an interest in business, whether they are investors, creditors or managers. Intelligent investors seek out financial information on companies to make more informed investment decisions. It is a company’s accounting system that creates and provides the information used by investors. Business managers likewise need information produced through accounting in making the day-to-day operational decisions that improve a company’s performance and profitability. If you hope to become a successful investor or manager or simply want a better understanding of your own financial situation, you will need to understand accounting information to improve your decision-making.
This course is comprised of a study of fundamental issues in management when management is viewed from an Islamic perspective. This new perspective will be addressed as an emerging discipline.
This course is comprised of the fundamentals of Islamic finance and Islamic Banking. Economists have been debating the impact of religion on Economics performance for many years. Many have questioned whether Economics can be mixed with religion or whether the drag on economic development in many Muslim countries is attributed to their beliefs. But as we progress in the lecture, one would find out that Islam promotes growth.
This is an introductory course in finance that describes the fundamental financial principles that govern the ethical behavior of business in the pursuit of sustainable competitive advantage. The topics covered encompass study of financial objectives of business enterprise, financial statements analysis, time value of money, risks and returns and capital budgeting. At the end, this course also introduces the principles of Islamic financial system.
This course covers the economic foundations of Islam, including the contemporary issues regarding finance and banking.
This course is designed to provide fundamental knowledge of accounting principles and practices as applied in Islamic Financial Institutions especially in Islamic Banks according to the standard issued by Accounting and Auditing Organization for Islamic Financial institutions (AAOIFI). The course also examines and discussed contemporary accounting issues for main Islamic Financial Products. The course also equips the students with the details of process of performance analysis of Islamic banks from a financial statement analysis perspective.
The course will examine the nature and history of money, its role as well as that of the financial system in the economy; The course will cover interest rates and profit rates in the Islamic banking industry; financial institutions, including current innovations in the banking system and the supervision and regulation of banks by the government; selected elements of macroeconomics, including a discussion of international economics and the importance of exchange rates; and monetary policy, including alternative understandings of interest rates, as well as alternative monetary systems.
This is an undergraduate course designed to familiarize students with the basics in marketing research. The subject areas that will be covered include the following: understanding the definition and concept of marketing research, the role of marketing research in strategic planning, marketing research and database marketing, primary and secondary data sources, Marketing research areas, designing the marketing research project/process, ethics in marketing research, CRM & marketing research, and preparing & analysing the data. Emphasis will also be put on determining and evaluating the value of marketing research information, sampling, scale measurements, qualitative and quantitative research & observation, experiments & test markets, questionnaire design, international marketing research as well as writing marketing research report and presenting it. The course will develop the skills of students in marketing research and analysis.
Human Resource Management introduces students to the practices of managing human resources in a business environment. The course is taught with an Islamic approach, highlighting the differences between modern to-day HRM and Islamic principles for HRM.
This course integrates financial analysis, interpretation, and performance evaluation. it explores measurement of items on financial statements. This course is intended to equip the students with the financial information tools that are needed for evaluating past performance and predicting future performance of a company or division. The course also introduces students to the investment management processes, investment markets and transactions, sources of investment information and advice, margin trading and short selling, investing in equities and fixed income securities and portfolio management. The course aims to equip students with the tools necessary to make good investment decisions.
A.To enable the students to describe the sources of information needed for financial statement analysis.
B.To enable the students to apply horizontal, vertical, trend and ratio analyses to financial statements of a company.
C.To enable the students to perform cash flows analysis in order to evaluate the cash flows position of a company.
This course presents the liquidity portion of the Basel Committee’s reform to strengthen global capital and Risk regulations with the goal of promoting a more resilient banking sector. The objective of the course is to help student understand and acquire the right skills/knowledge in other to improve the banking sector’s ability to absorb shocks arising from financial and economic stress.
A. To equip students/participants with the right skills/knowledge to improve the banking sector
B. Focus on key areas that are fundamental to the development and establishment of Risk management functions in banks and on selected areas of the ALM process where failures to get these areas right can have a cataclysmic impact on the organization
C. Compare and contrast the similarities and difference between Conventional Derivatives and Islamic Finance derivatives and how the can be used as Risk management tools
D. At the end of the course, students will be able to describe risk management process
E. Identify key factors that affect interest rates, exchange rates and commodity prices
This course is comprised of a study of the fundamentals of Economics and how they are related when countries indulge in international trade. Furthermore, it helps comprehend the impact of this trade on developing and developed economies.
The course also details the Islamic perspective of major economic concepts and analyses how countries can improve their economic state and move closer to an Islamic economic system.
A. To enable students to understand the implications of economic concepts on and of International Trade
B. To be able to distinguish between the current economic trends and Islamic concepts
C. To illustrate the usefulness of Islam as a model governing all economic systems and the impact of it on society as a whole.
The course discusses the role and importance of capital markets in the economy. It presents the underlying theories as well as the instruments and the players involved. A critical analysis of the bonds, shares and derivatives instruments from an Islamic viewpoint will be provided. The course will also thoroughly examine the Sukuk market, its prospects and challenges.
1. To understand the underlying theories of capital market
2. To comprehend the institutions and instruments of the capital market
3. To critically evaluate the conventional financial instruments and practices from an Islamic viewpoint
4. To comprehend the Sukuk market
This subject includes managerial accounting for non-accounting majors with the topics, such as: cost estimation, budgeting, performance evaluation, transfer price determination, production-cost systems and the analysis of investment decision making.
A.Understand the limitations of traditional cost calculation systems.
B.Calculate costs according to activities and according to the managing activity.
C.Make appropriate business decisions according to relevant costs and income.
D.Exercise managerial control and manage systems.